DaveFM Changeup

So, we're still in week 1 of DaveFM's new morning show, "The Zakk Tyler Morning Show."  If you pay any attention to radio, you knew the station probably wasn't going to stick with Orff, Denzel and that girl I liked doing news.  Not necessarily because that trio wasn't doing a good job of weather, news, traffic and music, but because every radio station has to have a "show" for morning drive that it feels like carves an identity for the station.  It is apparently written into every general manager's DNA.

What's funny is that based on Dave's playlist and the "no rules" mentality the station seems to have, I thought the way they were doing their mornings was great.

Enter Zakk Tyler and his obligatory sidekick Sweet Baby Jaye (or Jane - can't understand what he says).  As near as I can tell, it's a formulaic radio morning show like so many others around the ATL market.   I don't mean that really as a knock, but as a matter of fact.  Time will tell whether or not they are good fit for the listenership of DaveFM.  My knee-jerk is to say that they will not fit in right.  I'll eagerly await the AJC's Rodney Ho to report Arbitron numbers for the show.

What's funny is that with all the morning show turnover and signal swappings going on around town, I'm surprised to find myself listening to 680 The Fan's morning show with Christopher Rude.  When I get tired of that I find myself switching to 97.1 The River.  Sure, I'm hearing "Dream On" for the 6th or 7th morning in a row, but with Lexie Kaye piloting a solo show, it's an oddity that seems to do the trick.  Kinda like Orff, Denzel and that girl did for me at DaveFM.  

Of course this is all a moot point once I get a good FM transmitter for my iPod Touch.  Love that thing!

Don't touch that dial.

Scott H.